Ray-Ban announces the appointment of fashion innovator and entrepreneur, A$AP Rocky, as its first ever Creative Director.

Fashion innovator, entrepreneur, multi-hyphenate artist A$AP Rocky. On the heels of his fourth studio album, Don't Be Dumb, A$AP takes the helm at Ray-Ban as Creative Director. A visionary partnership bringing together two icons of contemporary culture, he joins in a critical time in the evolution of Ray-Ban.

A$AP's influence will extend beyond collections to store design, campaign direction and more. Watch out for the special drop in Spring 2025 to get your hands on a pair designed by the artist himself.

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